PowerBar developed the world’s first energy bars in 1986 and is one of the leading manufacturers of high-quality sports nutrition. PowerBar products provide endurance athletes, fitness enthusiasts and team competitors around the world with a simple and effective means of gaining the right quality and quantity of nutrition. All products are continually tested and perfected by leading nutritionists, sports scientists and professional athletes.

This page provides more information about nutrition. You can find information about do’s and don’ts for nutrition during a race explained by sports nutrition scientist Asker Jeukendrup (CORE Nutrition Planning). Furthermore, you can download the Challenge Family Nutrition Guide here.

CHALLENGEFAMILY has partnered up with Core Nutrition Planning. CORE takes the guess work out of nutrition. All CORE nutrition plans are based on science. Want to see it for yourself? Check the website!

PowerBar® FAQ Sports Nutrition

WHAT IS THE OPTIMAL NUTRITION FOR TRIATHLETES OR DOES IT DIFFER FROM PERSON TO PERSON? Every athlete is unique and hence there is no one-size-fits-all nutrition strategy. Each athlete needs a [...]

Eat well – perform better!

Introduction: The right nutrition plays an important role in your performance. Support your body in all aspects of sports activity with the right nutrients in order to increase your performance. [...]