Challenge Family is proud to present a new partnership: the series is joining forces with Taymory. This is a leading triathlon sports brand, providing quality appearel for swimming, cycling and running, delivers in 35 countries around the world already and is now going to be our official licensee for “Sport Performance Wear” in Europe.
This collaboration applies to the product categories: trisuits, cycling shorts, cycling jerseys, running shorts, running shirts, visors and socks. So almost everything a triathlete needs. The Taymory Challenge Family collection will be sold through the Challenge fan shop, Taymory fan shop and at many of the European Challenge events.
The partnership between Challenge Family and Taymory is for 3 years. ,,Challenge Family is proud to enter to the merchandise partnership with Taymory, known for quality, athletes orientation and excellent company culture. The brand’s history from inside the triathlon sport, dedication to detail and active participation connect Challenge Family and Taymory and the relationship is an natural fit”, said Zibi Szlufcik, CEO Challenge Family.
Carlos Mir, marketing director at Taymory, is very excited about the partnership as well. ,,We are very happy to produce the official merchandise of Challenge Family in all the European races. We are a brand born by triathletes and made for triathletes, so with this partnership we will join our passion for this sport with a smart collection that satisfies the real needs of the triathletes for training and racing. We have developed elegant garments made in Barcelona with high quality, so we aim to see our collection everywhere and introduce our brand in that markets where we still don’t have a huge penetration. Although we have distribution in 35 countries worldwide we see a high potential in Europe, so this partnership is a great opportunity for us to bring Taymory and Challenge Family closer to triathletes.”
The brand was created in Barcelona in 2011 by Omar Tayara, Olympic triathlete in Beijing 2008, and Javier Lozano, with a huge experience in the textile sector, with the aim of creating a fresh and original brand made by and for athletes. A brand where the design, the creativity and the technical specialization of its garments were the main characters.
They started their adventure with triathlon, a sport they’re focused on, and they marked a difference in the customization field with the technicism of its clothes. After a while, they created a self style that made elite triathletes around the world start being interested in them, although they also started developing swim, bike, run and casual clothes.
Nowadays, Taymory is active in 35 countries all around the globe and its presence goes from retail sector until dressing up athletes, teams, companies and any other collective. Its differentiation, further than technicism, design and customization, is in sports tailoring. Every garment is handcrafted in their own factories located in Barcelona, without producing anything in other countries, ensuring this way local labor free from child exploitation.