CHALLENGEFAMILY to join forces with eyewear partner REBORN


CHALLENGEFAMILY to join forces with eyewear partner REBORN

A triathlete couldn’t manage without good glasses. Whether swimming, cycling or running, good glasses are fundamental to a triathlete’s success. That’s why CHALLENGEFAMILY is proud to present a new partnership with eyewear partner REBORN.

The Austrian based manufacturer of swimming goggles and triathlon eyewear REBORN will become official licensee in the product category eyewear, and will be selling it’s glasses on the new CHALLENGEFAMILY webshop on (to be launched on 17.04.2018) and at CHALLENGEFAMILY race expos. Needless to say, in addition to the CHALLENGEFAMILY webshop, the eyeglasses will also be on sale via

The partnership between CHALLENGEFAMILY and REBORN is the result of a long-standing relationship that began when REBORN was exhibitor at many Challenge events. A fun fact: CHALLENGEFAMILY CEO Zibi Szlufcik and REBORN CEO Martin Kaindl have actually known each other since 1998, where they both took part at a duathlon race in Bad Häring. ,,But now it’s no longer against each other, but with each other”, said Kaindl.

The cooperation is based on the product categories of swimming goggles, cycling and running glasses and lifestyle eyewear. Initially, REBORN will be offering four different types of glasses. The REBORN Supra and the REBORN Moomba, are generally used for running and the swimming goggles REBORN Silverside and REBORN Shark are a favourite amongst triathletes.



The Austrian eyewear manufacturer has been producing fashionable, sporty and above all functional swimming, cycling and triathlon glasses since 2011. Since then, REBORN has established itself in the market with a wide range of models, tailored to exactly these activities. REBORN stands for high quality and full function at fair prices.

With REBORN sports glasses, triathletes protect their eyes against sun, water, wind and possible mechanical damage. REBORN glasses are the perfect, sporty interplay of technology and design. The goal of REBORN, together with CHALLENGEFAMILY, is to satisfy triathletes 100%!

To give athletes the opportunity to take a closer look at the latest REBORN models and to test them under competition conditions, REBORN glasses can be hired and/or purchased at numerous Challenge expos. Only after the glasses have totally convinced you when swimming, running or cycling, are they yours. If the glasses don’t pass the test and you’re not completely satisfied, they can be simply returned to the REBORN stand after the competition and the full price will be refunded.



CHALLENGEFAMILY is the fast growing global long distance triathlon series, now with 37 Long, Middle and Olympic distance triathlons in 21 countries and changing the face of long distance racing around the world. Featuring spectacular courses in iconic destinations CHALLENGEFAMILY events focus on delivering the race of a lifetime to athletes of all ages and abilities, and creating a memorable spectator experience that captures all the excitement and emotion of this inspirational sport.