PowerBar will become the “Official Nutrition Partner“ of CHALLENGEFAMILY and will support races in Riccione (Italy), Herning (Denmark), Walchsee (Austria), Almere (Amsterdam) and Peguera (Mallorca) for the next two years. PowerBar is also set to provide athlete nutrition once again for “The Championship” in Samorin (Slovakia).
Following on from the huge success of THECHAMPIONSHIP in 2018, PowerBar is extending its collaboration with CHALLENGEFAMILY. The leading specialist in sports nutrition will supply athletes at CHALLENGEFAMILY races with PowerBar bars, gels and isotonic drinks.
Andreas Petrik, Head of Marketing for Active Nutrition International GmbH, explains: PowerBar has been the top provider of high-quality sports nutrition in triathlons for over 30 years. For both Challenge Family and us, it’s all about the athlete. All their knowledge and experience of the sport can help us to develop even better products for the king of endurance sports and we look forward to helping CHALLENGEFAMILY athletes achieve their ultimate finish line moment.
CHALLENGEFAMILY CEO Zibi Szlufcik goes on to explain: “Extending our partnership with PowerBar, the leading expert in sports nutrition, is fantastic news. For our athletes, nutrition is the so-called ‘fourth discipline’ in a triathlon and plays a significant role in their success. Naturally, we want to give them the best there is. With a large selection of high-quality products to suit a range of tastes, PowerBar will play a crucial part over the next two years by giving our participants (from over 50 different countries) an experience to remember at CHALLENGEFAMILY races.
CHALLENGEFAMILY will also be given expert advice on nutrition for training and competitions, which will be featured in a dedicated PowerBar section of the CHALLENGEFAMILY website.
All PowerBar products are included in the Cologne List®, giving athletes more safety and reassurance. The Cologne List® is one of the leading service platforms that uses strict certification processes to test and list any banned substances found in sports nutrition supplements.
PowerBar developed the world’s first energy bars in 1986 and is one of the leading manufacturers of high-quality sports nutrition. PowerBar products provide endurance athletes, fitness enthusiasts and team competitors around the world with a simple and effective means of gaining the right quality and quantity of nutrition. All products are continually tested and perfected by leading nutritionists, sports scientists and professional athletes.
About Challenge Family
CHALLENGEFAMILY is the fastest growing global triathlon series. With 34 full and middle distances in 23 different countries, CHALLENGEFAMILY is changing the face of triathlon around the world. With spectacular courses in iconic destinations, no CHALLENGEFAMILY race is like another. Focusing on delivering the race of a lifetime to athletes of all ages and abilities, CHALLENGEFAMILY races provide memorable experiences that capture all the excitement and emotions of this inspirational sport.