{"id":27893,"date":"2025-08-11T07:55:15","date_gmt":"2025-08-11T05:55:15","guid":{"rendered":"https:\/\/challengefamily.com\/?post_type=news&#038;p=27893"},"modified":"2025-08-11T07:55:16","modified_gmt":"2025-08-11T05:55:16","slug":"the-future-of-triathlon-a-conversation-with-challenge-family-ceo-jort-vlam","status":"publish","type":"news","link":"https:\/\/www.challenge-family.com\/challenge-family\/news\/the-future-of-triathlon-a-conversation-with-challenge-family-ceo-jort-vlam\/","title":{"rendered":"The Future of Triathlon &#8211; A Conversation with Challenge Family CEO Jort Vlam"},"content":{"rendered":"\n<p>Recently, TRI247 sat down with Challenge Family CEO Jort Vlam for an in-depth conversation about the future of triathlon. In this engaging discussion, Jort shares his vision for the sport, the evolving needs of athletes, and how Challenge Family is working to create unforgettable race experiences around the world. The resulting feature includes both a detailed article and an insightful video interview \u2013 offering a behind-the-scenes look at where our sport is headed and the role Challenge Family will play in shaping it.<\/p>\n\n\n\n<p>You can watch the interview below or read the full article <a href=\"https:\/\/www.tri247.com\/triathlon-features\/challenge-family-ceo-jort-vlam-interview-future-of-triathlon-opportunities-challenges\">here<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The future of triathlon? Challenge Family&#039;s Jort Vlam on how together we can grow the sport\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/DIQvUZf9mQg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Recently, TRI247 sat down with Challenge Family CEO Jort Vlam for an in-depth conversation about the future of triathlon. In this engaging discussion, Jort shares his vision for the sport, the evolving needs of athletes, and how Challenge Family is working to create unforgettable race experiences around the world. The resulting feature includes both a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":27894,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[25,280],"class_list":["post-27893","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-challenge-family","tag-jort-vlam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Future of Triathlon - A Conversation with Challenge Family CEO Jort Vlam - Challenge Family<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.challenge-family.com\/challenge-family\/news\/the-future-of-triathlon-a-conversation-with-challenge-family-ceo-jort-vlam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of Triathlon - A Conversation with Challenge Family CEO Jort Vlam - Challenge Family\" \/>\n<meta property=\"og:description\" content=\"Recently, TRI247 sat down with Challenge Family CEO Jort Vlam for an in-depth conversation about the future of triathlon. 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