{"id":17474,"date":"2019-04-10T12:54:48","date_gmt":"2019-04-10T12:54:48","guid":{"rendered":"https:\/\/www.challenge-family.com\/challenge-family\/uncategorized\/challengefamily-extends-partnership-with-powerbar-2\/"},"modified":"2024-05-29T15:46:30","modified_gmt":"2024-05-29T15:46:30","slug":"challengefamily-extends-partnership-with-powerbar-2","status":"publish","type":"news","link":"https:\/\/www.challenge-family.com\/challenge-family\/news\/challengefamily-extends-partnership-with-powerbar-2\/","title":{"rendered":"CHALLENGEFAMILY extends partnership with PowerBar"},"content":{"rendered":"<p><strong>PowerBar will become the &#8220;Official Nutrition Partner\u201c\u00a0of\u00a0<em>CHALLENGE<\/em><\/strong><em>FAMILY<\/em><strong>\u00a0and will\u00a0support races in Riccione (Italy), Herning (Denmark), Walchsee (Austria), Almere (Amsterdam) and Peguera (Mallorca) for the next two years.\u00a0PowerBar is also set to provide athlete nutrition once again for &#8220;The Championship&#8221; in Samorin (Slovakia).<\/strong><\/p>\n<p>Following on from the huge success of\u00a0<strong><em>THE<\/em><\/strong><em>CHAMPIONSHIP<\/em>\u00a0in 2018, PowerBar is extending its collaboration with<strong><em>\u00a0CHALLENGE<\/em><\/strong><em>FAMILY<\/em>. The leading specialist in sports nutrition will supply athletes at\u00a0<strong><em>CHALLENGE<\/em><\/strong><em>FAMILY<\/em>\u00a0races with PowerBar bars, gels and isotonic drinks.<\/p>\n<p>Andreas Petrik, Head of Marketing for Active Nutrition International GmbH, explains: PowerBar has been the top provider of high-quality sports nutrition in triathlons for over 30 years. For both Challenge Family and us, it\u2019s all about the athlete. All their knowledge and experience of the sport can help us to develop even better products for the king of endurance sports and we look forward to helping\u00a0<strong><em>CHALLENGE<\/em><\/strong><em>FAMILY<\/em>\u00a0athletes achieve their ultimate finish line moment.<\/p>\n<p><strong><em>CHALLENGE<\/em><\/strong><em>FAMILY<\/em>\u00a0CEO Zibi Szlufcik goes on to explain: \u201cExtending our partnership with PowerBar, the leading expert in sports nutrition, is fantastic news. For our athletes, nutrition is the so-called \u2018fourth discipline\u2019 in a triathlon and plays a significant role in their success. Naturally, we want to give them the best there is. With a large selection of high-quality products to suit a range of tastes, PowerBar will play a crucial part over the next two years by giving our participants (from over 50 different countries) an experience to remember at\u00a0<strong><em>CHALLENGE<\/em><\/strong><em>FAMILY<\/em>\u00a0races.<\/p>\n<p><strong><em>CHALLENGE<\/em><\/strong><em>FAMILY<\/em>\u00a0will also be given expert advice on nutrition for training and competitions, which will be featured in a dedicated PowerBar section of the\u00a0<a href=\"https:\/\/www.challenge-family.com\/partners\/\"><strong><em>CHALLENGE<\/em><\/strong><em>FAMILY<\/em>\u00a0website<\/a>.<\/p>\n<p>All PowerBar products are included in the Cologne List\u00ae, giving athletes more safety and reassurance. The Cologne List\u00ae is one of the leading service platforms that uses strict certification processes to test and list any banned substances found in sports nutrition supplements.<\/p>\n<p><strong>About PowerBar<\/strong><br \/>\nPowerBar developed the world\u2019s first energy bars in 1986 and is one of the leading manufacturers of high-quality sports nutrition. PowerBar products provide endurance athletes, fitness enthusiasts and team competitors around the world with a simple and effective means of gaining the right quality and quantity of nutrition. All products are continually tested and perfected by leading nutritionists, sports scientists and professional athletes.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About Challenge Family\u00a0<\/strong><br \/>\n<strong><em>CHALLENGE<\/em><\/strong><em>FAMILY<\/em>\u00a0is the fastest growing global triathlon series. With 34 full and middle distances in 23 different countries,\u00a0<strong><em>CHALLENGE<\/em><\/strong><em>FAMILY<\/em>\u00a0is changing the face of triathlon around the world. With spectacular courses in iconic destinations, no\u00a0<strong><em>CHALLENGE<\/em><\/strong><em>FAMILY<\/em>\u00a0race is like another. Focusing on delivering the race of a lifetime to athletes of all ages and abilities,\u00a0<strong><em>CHALLENGE<\/em><\/strong><em>FAMILY<\/em>\u00a0races provide memorable experiences that capture all the excitement and emotions of this inspirational sport.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PowerBar will become the &#8220;Official Nutrition Partner\u201c\u00a0of\u00a0CHALLENGEFAMILY\u00a0and will\u00a0support races in Riccione (Italy), Herning (Denmark), Walchsee (Austria), Almere (Amsterdam) and Peguera (Mallorca) for the next two years.\u00a0PowerBar is also set to provide athlete nutrition once again for &#8220;The Championship&#8221; in Samorin (Slovakia). Following on from the huge success of\u00a0THECHAMPIONSHIP\u00a0in 2018, PowerBar is extending its collaboration with\u00a0CHALLENGEFAMILY. [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":17475,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[25,42,27],"class_list":["post-17474","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-challenge-family","tag-powerbar","tag-triathlon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CHALLENGEFAMILY extends partnership with PowerBar - Challenge Family<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.challenge-family.com\/challenge-family\/news\/challengefamily-extends-partnership-with-powerbar-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CHALLENGEFAMILY extends partnership with PowerBar - Challenge Family\" \/>\n<meta property=\"og:description\" content=\"PowerBar will become the &#8220;Official Nutrition Partner\u201c\u00a0of\u00a0CHALLENGEFAMILY\u00a0and will\u00a0support races in Riccione (Italy), Herning (Denmark), Walchsee (Austria), Almere (Amsterdam) and Peguera (Mallorca) for the next two years.\u00a0PowerBar is also set to provide athlete nutrition once again for &#8220;The Championship&#8221; in Samorin (Slovakia). 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